Content Ideas for July 2018

Content Ideas for July 2018

The first Thursday of every month we will be sharing ideas on what you can write about for the next month. Yes, the next month. We believe in keeping you ahead of the curve when it comes to your content efforts, so give yourself a little time to figure out how to incorporate these seasonal content ideas into your overall marketing plans for July. 

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My A to Your Q: How Do I Measure Content Marketing ROI?

My A to Your Q: How Do I Measure Content Marketing ROI?

Most people know from statistics that content marketing works, but how do you know that YOUR content is working? How do you know for sure that your blog posts, tweets, or newsletters are having a positive impact on your bottom line? Here are some ways to measure the effectiveness of your content.

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Being a Trailblazer

Being a Trailblazer

This is my final piece of content--and quite honestly, open "love letter"--to Generation W, a client I have had the honor of working with for the past five years.  As I transition into new opportunities, I am unbelievably proud of the work this organization has done (and continues to do) to elevate the voices of women and girls everywhere.  And I am unbelievably proud of all the women I know who are the BE that others can SEE.

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Women and Movies: What They Like and Don’t Like about Cinema

Women and Movies: What They Like and Don’t Like about Cinema

Fandango recently surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films. “Contrary to the age-old Hollywood belief, women are not just looking for romance at the cinema. In fact, our survey shows that female moviegoers prefer action movies to romantic comedies as their genre of choice,” says Alicia Malone, author of the new book, Backwards & In Heels: The Past, Present and Future of Women Working in Film.

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