As a content marketer, I believe in tactics such as email marketing and social media, but they never should be used as a replacement for good, old-fashioned, face-to-face relationship building. I think the wonderful tools of technology have made some of us a little lazy when it comes to making—and maintaining—strong connections with others.Read More
Go Girl is launching Watch This Girl Go, a new initiative that will combine video interviews, online features, and even offline experiences where ambitious women will give us a behind-the-scenes look into their lives, inspiring each and every one of us to stop apologizing for being confident in our talents and abilities.
The first Thursday of every month we will be sharing ideas on what you can write about for the next month. Yes, the next month. We believe in keeping you ahead of the curve when it comes to your content efforts, so give yourself a little time to figure out how to incorporate these seasonal content ideas into your overall marketing plans for July.Read More
There is so much to learn about brand storytelling by just walking into a Kate Spade store—let alone purchase a product. Here is my own personal tribute to a brand that has been a part of my life for many years and why its storytelling power has turned it into a legacy.Read More
Most people know from statistics that content marketing works, but how do you know that YOUR content is working? How do you know for sure that your blog posts, tweets, or newsletters are having a positive impact on your bottom line? Here are some ways to measure the effectiveness of your content.Read More
This is my final piece of content--and quite honestly, open "love letter"--to Generation W, a client I have had the honor of working with for the past five years. As I transition into new opportunities, I am unbelievably proud of the work this organization has done (and continues to do) to elevate the voices of women and girls everywhere. And I am unbelievably proud of all the women I know who are the BE that others can SEE.Read More
Fandango recently surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films. “Contrary to the age-old Hollywood belief, women are not just looking for romance at the cinema. In fact, our survey shows that female moviegoers prefer action movies to romantic comedies as their genre of choice,” says Alicia Malone, author of the new book, Backwards & In Heels: The Past, Present and Future of Women Working in Film.Read More