What Is the Biggest Halloween Spend?

Photo by  rawpixel  on  Unsplash

Photo by rawpixel on Unsplash

We mentioned in an earlier post that Halloween has become the second most popular holiday behind Christmas. And with that popularity comes a gigantic spend—from costumes to decorations to food, Americans are spending an estimated $9.1 billion on this October holiday. 

In fact, according to a recent study from LendEDU, the average Halloween expenditure per person in 2018 is $185.50—with the biggest chunk of that change going towards candy. Yes, candy. “Candy is to Halloween what presents are to Christmas; sweets make the spooky festivities what they are and excite all the young trick-or-treaters more so than anything else,” writes LendEDU’s Mike Brown.  

We were a bit surprised to see candy taking the top spend spot; however, as Mike points out in his article, even if you are not a fan of this spooky holiday and all it has to offer, you will still go out and buy a bag of treats. “No one wants to be that one house in the neighborhood that is known for not giving out candy on Halloween, so everybody reaches into their pocket to buy some to handout to eager trick-or-treaters,” says Mike.

Do you have sweet treat options to offer this Halloween season?  Here are a few ways you can connect with consumers looking—and obviously they are looking—to buy:

  1. Host a Halloween party in your store.  Consider opening up early Halloween morning for a non-scary event for parents and young children or host a more grown-up version the Friday or Saturday before Halloween. 

  2. Partner with a local event/festival.  Donate candy to be used as prizes for costume contests, have a booth with candy tastings, or even partner with a local wine store for a “what-to-drink-with-this-candy” event. 

  3. Run a social media campaign.  Have customers share pictures via Instagram of them handing out your candy and/or receiving your candy.  Make sure they tag you in images and consider creating your own unique hashtag.

What are you doing to connect with your consumers during Halloween?  Would love to hear your ideas!