Fandango recently surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films.
“It’s clear from our survey that women want more female-driven stories told by female writers and directors on the big screen,” says Alicia Malone, author of the new book, Backwards & In Heels: The Past, Present and Future of Women Working in Film. “Contrary to the age-old Hollywood belief, women are not just looking for romance at the cinema. In fact, our survey shows that female moviegoers prefer action movies to romantic comedies as their genre of choice.”
What Women Like to Watch:
The majority of women surveyed chose action movies (with 22% of the vote) as their favorite movie genre, while only 9% chose romance or romantic comedy as their favorite genre.
82% are more inclined to see a movie with dynamic female characters.
75% prefer to watch movies with diverse casts.
57% prefer female-driven stories to be told by female filmmakers/writers.
85% are the decision-makers when picking movies for friends and family.
73% prefer to watch movies on the big screen.
68% prefer to buy their movie tickets in advance.
64% choose to go to the movies for their girls’ nights out.
62% look for reserved seating when buying tickets.
60% get their movie information from social media.
57% purchase the tickets for their movie dates.
Views on Women in Film:
79% believe the “Time’s Up” movement will have a tangible impact on women working in Hollywood.
77% contend that female characters are often stereotyped in blockbusters.
75% would like to see more female ensembles in the movies.
62% feel that women are not equally represented in big screen roles.