When a Brand Becomes a Legacy


I still can't seem to shake the loss of Kate Spade. Every bag has a story and helps tell the story of the woman who carries it.

This red messenger bag is the first KS bag I ever received and it was given to me by my daughter and husband as a way to celebrate becoming a freelance writer--the move that would eventually lead to me launching my own company. My husband and daughter have bought me a KS bag every Christmas since.

And last May, after my daughter graduated from college, it just seemed fitting that her first workbag would be from Kate Spade--a gift from her parents, of course:) 

Telling your brand story is always important, but creating a brand that celebrates the stories of others? That's a legacy. Thank you, KS. 

What story does your brand help others tell?