Content Ideas for August 2018


Now that the fireworks are over, it’s time to begin thinking about back-to-school and end-of-summer fun.  Here are some content ideas for August. 


While the weather is definitely still thinking summer, by the end of August most of us are rushing back to school. According to the National Retail Federation, parents spend more than $80 billion on back-to-school shopping with many going online to grab ideas for how to spend their money wisely.  Create back-to-school lists (i.e “10 Things Your STEM Student Needs” or “5 Back-to-School Fashion Trends”), host an Instagram contest where students post their first day of school pic, or build a Pinterest board with lunch ideas.  And don’t forget college students—gear ideas towards decorating a dorm room, living on a budget, or how to get along with a new roommate. 

National Watermelon Day (August 3)

There is no better way to beat the heat than with watermelon.  Share watermelon-inspired recipes on your blog, post watermelon trivia via your social media (did you know a watermelon is 92% water?), or give your audience tips for adding watermelon to their beauty routine (a DIY face mask recipe perhaps?).  

Book Lover’s Day (August 9)

One of our favorite days of the year!  There are so many content ideas for Book Lover’s Day such as sending an email with a list of your favorite books, interviewing an author on your podcast or blog, asking your audience to share images of them reading, or even building a menu or party idea around a popular book or genre.  Also, if your business is near a local library or bookstore, check with them about what they may be doing to celebrate the day—is there a way you can participate too?  

National S’mores Day (August 10)

Seriously, August is filled with a lot of “food” holidays (get the full list here), but we couldn’t resist sharing ideas for National S’mores Day.  Of course there are numerous food-inspired posts you could create, but think beyond the recipe.  Have employees do a s’more taste test via Facebook Live, offer up tips for creating the perfect campfire or what equipment you may need, and create cleaning tips for getting out stains from chocolate and marshmallows.  

Women’s Equality Day (August 26)

As a woman-owned company that supports women and encourages them to own their ambition (get details about our upcoming project here), we can’t wait to celebrate Women’s Equality Day. Honor women in your own community by featuring them on your blog, email or through social media, have your social media audience share with you women who have inspired them (make sure they tag you and the person they mention), create a “Dear Daughter” campaign where customers write letters to their daughters (share them on your website, email or social media), or highlight female employees. This is also a good time to put your money where your mouth is—invest in a local organization that supports women. Perhaps you could offer a portion of the revenue made on that day back to the organization.

Obviously, not every “holiday” and/or idea will work for every business, but we are hoping this gives you some inspiration.  Need some more?  Contact us—we offer one-on-one content brainstorming sessions that will give you a 3-month calendar of content ideas and strategies that will keep your brand connected to your audience.