Happy September! Having just celebrated the last unofficial weekend of summer, our thoughts tend to move from sunshine and flip flops to cooler temps and pumpkins. As you prepare to usher in a new season, here are some content ideas you may want to consider for the month of October.
Breast Cancer Awareness Month
October is Breast Cancer Awareness Month and although pink is the signature color, there is so much more you can do with your content. Highlight women in your industry who have had--or continue to have--breast cancer (think Sheryl Crow for a music store or Martina Navratilova for an athletic store), and, if you feel comfortable, share your own experience with the disease via a blog or newsletter.
Staying with the theme of focusing on the people and not just the disease itself, think about those customers who may currently be in the breast cancer battle and offer solutions to ease their pain and/or anxiety such as healthy recipes (grocery store) or exercise/sleep tips (personal trainers). You also want to encourage your audience to get a breast exam--perhaps partner with a local healthcare practitioner to do a Q&A in your newsletter.
World Vegetarian Day (Oct 1)
We love this idea from Practical Ecommerce: Create content marketing around your team's participation in the North American Vegetarian Society's "Veg Pledge". For the entire month of October, you and your team can chronicle your vegetarian journey through blog posts, video, social media shares, etc.
Other ideas for World Vegetarian Day: vegetarian recipes added to your newsletter, highlight environmentally-friendly products that you sell, or just share your favorite veggie on Instagram.
Fire Prevention Week
An often overlooked October celebration is National Fire Prevention Week (October 7-13). Home improvement experts and realtors can share fire prevention tips each day via their social media channels and/or in a blog or newsletter, childcare centers can send out a newsletter to parents with tips for creating a home fire escape plan, and even banks could develop content about how to keep important documents safe.
You may also want to check with your local firehouse and community officials to see if there are any events going on that you can add to your website or calendar.
The crown jewel of October, Halloween is the second most popular holiday behind Christmas. Matter of fact, in 2017 consumers spent a total of $9.1 billion on things such as costumes, decorations, food, and other items (The Balance).
According to Practical Ecommerce, one of the easiest ways to use Halloween-themed content is to create helpful and interesting lists for your audience--"10 Best Candies for Trick-or-Treaters" (candy store), "10 Costumes That Won't Cost a Dime" (bank/finance), or "10 Ways to Get Candy Stains out of Carpet" (house cleaning). In addition to lists, you can also have fun with your customers by creating a social media campaign/contest where they share pictures of them or their families (or pets!) in full Halloween gear.
Not in to the Halloween fun? You can also play off of "fear"--writing blog posts about overcoming your fears or sharing quotes about being fearless on social media. Think about how your brand helps people overcome a fear--why are people scared to sell their home? What scares people about retirement? Are your kids scared to go to the dentist?--how can you alleviate their anxieties?
And while we're talking about October...it is the start of Q4, making this entire month of September the perfect month for looking over your company's progress and solidifying plans for the rest of the year. Need help making sure your content is doing what it needs to do to get you where you need to be in Q4? Let us know--we have some great solutions for you!