Happy July 1st! It’s hard to believe that we have already blown through June—why must summer days move so fast?
To give you less time in the office and more time in the sun, here are some quick content ideas you can use for your blogs, social media or newsletters this July:
Independence Day (July 4)
While promoting local events or even offering a discount products and services may seem like the perfect way to celebrate Independence Day with your customers, we encourage you to dig a little deeper and give them some content they can use during this holiday. Think picnics and cookouts, family outings and festivals, and (of course) fireworks. How can you help your customers celebrate? Perhaps you are a restaurant that could offer cookout tips (including a link to your catering menu), a retail store that shares red/white/blue fashion moments on Instagram or even a healthcare facility that sends out firework safety tips by email.
National Ice Cream Day (July 16)
You scream I scream, we all scream for….you get the picture. Not an ice cream vendor or restaurant that has this sweet treat as a dessert option? No problem. You can still give the nod to this bit of frozen deliciousness by asking your followers to share their favorite flavors on social media (maybe give out a prize for the best-shared picture) or—if you’re a fitness company—offer some great post-indulgence exercises or share some healthy ice cream alternatives.
Get to Know Your Customers Day (July 19)
We love this wacky holiday. Why? Because knowing your customers is the very first step towards creating content and marketing that resonates and helps you achieve your overall business goals. Send out a customer survey with a little gift of gratitude (even a small discount will be appreciated) and spend the day genuinely engaging with your customers via social media—share their posts, reply to their comments, etc.
July is the most popular month for summer travel, and although you may not feel as if you are a destination, you should most certainly be a part of the journey. Encourage your customers to share your brand wherever they may go—a picture of your logo on the side of a mountain in Colorado or basking in sand of a Florida beach, etc. Have them share their travel stories with you via social media and feature the one that is the most unique in a newsletter or blog post. Other summer travel ideas? Best books to read on the beach, exercise tips for travelers, family safety, car care, travel snacks, etc.
Let us know what other content ideas you have for July!