Now that the fireworks are over, it’s time to begin thinking about back-to-school and end-of-summer fun. Here are some content ideas for August.Read More
Go Girl is launching Watch This Girl Go, a new initiative that will combine video interviews, online features, and even offline experiences where ambitious women will give us a behind-the-scenes look into their lives, inspiring each and every one of us to stop apologizing for being confident in our talents and abilities.
The first Thursday of every month we will be sharing ideas on what you can write about for the next month. Yes, the next month. We believe in keeping you ahead of the curve when it comes to your content efforts, so give yourself a little time to figure out how to incorporate these seasonal content ideas into your overall marketing plans for July.Read More
There is so much to learn about brand storytelling by just walking into a Kate Spade store—let alone purchase a product. Here is my own personal tribute to a brand that has been a part of my life for many years and why its storytelling power has turned it into a legacy.Read More
Most people know from statistics that content marketing works, but how do you know that YOUR content is working? How do you know for sure that your blog posts, tweets, or newsletters are having a positive impact on your bottom line? Here are some ways to measure the effectiveness of your content.Read More