Getting kids ready for back-to-school isn’t the only opportunity to connect with Mom during the months of August and September. Here are some non-traditional back-to-school categories with ideas for engaging Mom during this back-to-school season.Read More
As a content marketer, I believe in tactics such as email marketing and social media, but they never should be used as a replacement for good, old-fashioned, face-to-face relationship building. I think the wonderful tools of technology have made some of us a little lazy when it comes to making—and maintaining—strong connections with others.Read More
Go Girl is launching Watch This Girl Go, a new initiative that will combine video interviews, online features, and even offline experiences where ambitious women will give us a behind-the-scenes look into their lives, inspiring each and every one of us to stop apologizing for being confident in our talents and abilities.
The first Thursday of every month we will be sharing ideas on what you can write about for the next month. Yes, the next month. We believe in keeping you ahead of the curve when it comes to your content efforts, so give yourself a little time to figure out how to incorporate these seasonal content ideas into your overall marketing plans for July.Read More
There is so much to learn about brand storytelling by just walking into a Kate Spade store—let alone purchase a product. Here is my own personal tribute to a brand that has been a part of my life for many years and why its storytelling power has turned it into a legacy.Read More