When was the last time you received a handwritten note from a customer, mentor or business partner? In today’s fast moving world of technology it is easier for us to send a quick email or text to thank someone but when we take the time to actually write down the words it gives us pause.Read More
Well, it’s almost here—the final month of 2018. While most of our content ideas and activities focus on the holidays (actually, we were seeing some of these pop up while we were still carving our pumpkins), there are other ways to engage your audience during this busy month.Read More
We’ve mentioned before that Halloween has become the second most popular holiday behind Christmas—and with that popularity comes a gigantic spend. From costumes to decorations to candy, where are Americans spending the bulk of their Halloween dollars?Read More
Happy September! Having just celebrated the last unofficial weekend of summer, our thoughts tend to move from sunshine and flip flops to cooler temps and pumpkins. As you prepare to usher in a new season, here are some content ideas you may want to consider for the month of October.Read More
Getting kids ready for back-to-school isn’t the only opportunity to connect with Mom during the months of August and September. Here are some non-traditional back-to-school categories with ideas for engaging Mom during this back-to-school season.Read More
As a content marketer, I believe in tactics such as email marketing and social media, but they never should be used as a replacement for good, old-fashioned, face-to-face relationship building. I think the wonderful tools of technology have made some of us a little lazy when it comes to making—and maintaining—strong connections with others.Read More
Go Girl is launching Watch This Girl Go, a new initiative that will combine video interviews, online features, and even offline experiences where ambitious women will give us a behind-the-scenes look into their lives, inspiring each and every one of us to stop apologizing for being confident in our talents and abilities.