Is Your Website Working Against You?
Your website should be your digital wingwoman—clear, confident, and always working to attract the right people. But what if it’s not doing its job?
Whether your business has evolved, your services have shifted, or your brand just feels off, outdated website copy can quietly sabotage your success. The good news? You don’t need to burn it all down. A well-executed copy refresh can realign your message, re-energize your brand, and reconnect with your audience.
Here are 5 signs it’s time to revisit and refresh your website copy:
1. You’ve Outgrown It
Your offerings have expanded. Your ideal client has changed. But your website still speaks to the business you were three years ago. If your copy no longer matches where you are (or where you're headed), it’s time to level up.
2. Your Bounce Rate Is High (and Your Leads Are Low)
If people are landing on your site and leaving faster than you can say “SEO,” your messaging likely isn’t resonating. Engaging, clear copy is what turns a quick visit into a booked call or a sale.
3. It Doesn’t Sound Like You
Your business has a personality—your copy should reflect it. If your website reads like a generic template or sounds like someone else wrote it (maybe AI?), it’s missing that authentic, human connection that builds trust.
4. It’s All About You (and Not Enough About Them)
We get it—you’ve done amazing things. But if your homepage feels more like a resume than a solution, you’re not showing your audience what’s in it for them. Great copy positions the client as the hero—and you as their guide.
5. You’re Embarrassed to Share It
This one’s big. If you’re hesitating to drop your link in a DM or cringing when someone says, “I checked out your site,” that’s your gut telling you something’s off. Trust it.
Time for a Refresh? We’ve Got You.
We specialize in turning meh messaging into magic. Whether you need a homepage glow-up or a full copy overhaul, we’ll help you craft a website that sounds like you, sells like crazy, and supports your goals.
Ready to make your website work for you again? Let’s talk.