It's World Kindness Day--a great time to remind you that your words have power. When it comes to the content you create, consider first how the person reading your words will feel. Stop bragging--start relating.
Read MoreWhen was the last time you received a handwritten note from a customer, mentor or business partner? In today’s fast moving world of technology it is easier for us to send a quick email or text to thank someone but when we take the time to actually write down the words it gives us pause.
Read MoreWell, it’s almost here—the final month of 2018. While most of our content ideas and activities focus on the holidays (actually, we were seeing some of these pop up while we were still carving our pumpkins), there are other ways to engage your audience during this busy month.
Read MoreWe were so excited to see our client Amy Toepper, founder and CEO of AMT Law LLC and Legal in A Box Inc., honored as one of the Daily Herald Business Ledger Influential Women in Business.
Read MoreWe’ve mentioned before that Halloween has become the second most popular holiday behind Christmas—and with that popularity comes a gigantic spend. From costumes to decorations to candy, where are Americans spending the bulk of their Halloween dollars?
Read MoreHappy September! Having just celebrated the last unofficial weekend of summer, our thoughts tend to move from sunshine and flip flops to cooler temps and pumpkins. As you prepare to usher in a new season, here are some content ideas you may want to consider for the month of October.
Read MoreGetting kids ready for back-to-school isn’t the only opportunity to connect with Mom during the months of August and September. Here are some non-traditional back-to-school categories with ideas for engaging Mom during this back-to-school season.
Read MoreAs a content marketer, I believe in tactics such as email marketing and social media, but they never should be used as a replacement for good, old-fashioned, face-to-face relationship building. I think the wonderful tools of technology have made some of us a little lazy when it comes to making—and maintaining—strong connections with others.
Read MoreNow that the fireworks are over, it’s time to begin thinking about back-to-school and end-of-summer fun. Here are some content ideas for August.
Read MoreGo Girl is launching Watch This Girl Go, a new initiative that will combine video interviews, online features, and even offline experiences where ambitious women will give us a behind-the-scenes look into their lives, inspiring each and every one of us to stop apologizing for being confident in our talents and abilities.
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As with all great campaigns, content and storytelling have played a big part in the “Got Milk?” success. Here are 4 things we learned about content from milk.
Read MoreIt’s not always about overcoming our fear, it’s about pushing through it.
Read MoreThe first Thursday of every month we will be sharing ideas on what you can write about for the next month. Yes, the next month. We believe in keeping you ahead of the curve when it comes to your content efforts, so give yourself a little time to figure out how to incorporate these seasonal content ideas into your overall marketing plans for July.
Read MoreImagine the possible. That was the theme of Generation W several years ago and is a phrase that continues to resonate with us. Possibility is everywhere—we must never stop noticing it.
Read MoreThere is so much to learn about brand storytelling by just walking into a Kate Spade store—let alone purchase a product. Here is my own personal tribute to a brand that has been a part of my life for many years and why its storytelling power has turned it into a legacy.
Read MoreA little motivation for your Monday: Ditch the doubters.
Read MoreMost people know from statistics that content marketing works, but how do you know that YOUR content is working? How do you know for sure that your blog posts, tweets, or newsletters are having a positive impact on your bottom line? Here are some ways to measure the effectiveness of your content.
Read MoreThis is my final piece of content--and quite honestly, open "love letter"--to Generation W, a client I have had the honor of working with for the past five years. As I transition into new opportunities, I am unbelievably proud of the work this organization has done (and continues to do) to elevate the voices of women and girls everywhere. And I am unbelievably proud of all the women I know who are the BE that others can SEE.
Read MoreFandango recently surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films. “Contrary to the age-old Hollywood belief, women are not just looking for romance at the cinema. In fact, our survey shows that female moviegoers prefer action movies to romantic comedies as their genre of choice,” says Alicia Malone, author of the new book, Backwards & In Heels: The Past, Present and Future of Women Working in Film.
Read MoreGo Girl Communications helps people and companies elevate their personal or professional brand by creating messaging that connects them to their audience.
As the founder and CEO of Go Girl Communications I am constantly working to raise the bar on our services. If you have any questions, suggestions or overall feedback, please let me know
Patti Minglin
+1 (630) 209-2524
patti@gogirlcommunications.com
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