Storytelling Tip of the Week: Stop Bragging, Start Relating

Storytelling Tip of the Week: Stop Bragging, Start Relating

It's World Kindness Day--a great time to remind you that your words have power. When it comes to the content you create, consider first how the person reading your words will feel. Stop bragging--start relating.

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Thankful Thursday: Practicing Gratitude Tip #2

Thankful Thursday: Practicing Gratitude Tip #2

When was the last time you received a handwritten note from a customer, mentor or business partner? In today’s fast moving world of technology it is easier for us to send a quick email or text to thank someone but when we take the time to actually write down the words it gives us pause.

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Content Ideas for December

Content Ideas for December

Well, it’s almost here—the final month of 2018. While most of our content ideas and activities focus on the holidays (actually, we were seeing some of these pop up while we were still carving our pumpkins), there are other ways to engage your audience during this busy month.

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4 Content Ideas for October

4 Content Ideas for October

Happy September!  Having just celebrated the last unofficial weekend of summer, our thoughts tend to move from sunshine and flip flops to cooler temps and pumpkins. As you prepare to usher in a new season, here are some content ideas you may want to consider for the month of October.

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Back-to-School Campaigns for Your Non-Traditional Back-to-School Business

Back-to-School Campaigns for Your Non-Traditional Back-to-School Business

Getting kids ready for back-to-school isn’t the only opportunity to connect with Mom during the months of August and September.  Here are some non-traditional back-to-school categories with ideas for engaging Mom during this back-to-school season.

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Why Email & Social Media Does Not a Relationship Build

Why Email & Social Media Does Not a Relationship Build

As a content marketer, I believe in tactics such as email marketing and social media, but they never should be used as a replacement for good, old-fashioned, face-to-face relationship building.   I think the wonderful tools of technology have made some of us a little lazy when it comes to making—and maintaining—strong connections with others. 

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Watch This Girl Go

Watch This Girl Go

Go Girl is launching Watch This Girl Go, a new initiative that will combine video interviews, online features, and even offline experiences where ambitious women will give us a behind-the-scenes look into their lives, inspiring each and every one of us to stop apologizing for being confident in our talents and abilities.

 

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Content Ideas for July 2018

Content Ideas for July 2018

The first Thursday of every month we will be sharing ideas on what you can write about for the next month. Yes, the next month. We believe in keeping you ahead of the curve when it comes to your content efforts, so give yourself a little time to figure out how to incorporate these seasonal content ideas into your overall marketing plans for July. 

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My A to Your Q: How Do I Measure Content Marketing ROI?

My A to Your Q: How Do I Measure Content Marketing ROI?

Most people know from statistics that content marketing works, but how do you know that YOUR content is working? How do you know for sure that your blog posts, tweets, or newsletters are having a positive impact on your bottom line? Here are some ways to measure the effectiveness of your content.

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Being a Trailblazer

Being a Trailblazer

This is my final piece of content--and quite honestly, open "love letter"--to Generation W, a client I have had the honor of working with for the past five years.  As I transition into new opportunities, I am unbelievably proud of the work this organization has done (and continues to do) to elevate the voices of women and girls everywhere.  And I am unbelievably proud of all the women I know who are the BE that others can SEE.

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Women and Movies: What They Like and Don’t Like about Cinema

Women and Movies: What They Like and Don’t Like about Cinema

Fandango recently surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films. “Contrary to the age-old Hollywood belief, women are not just looking for romance at the cinema. In fact, our survey shows that female moviegoers prefer action movies to romantic comedies as their genre of choice,” says Alicia Malone, author of the new book, Backwards & In Heels: The Past, Present and Future of Women Working in Film.

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