Content Ideas for August 2018
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Now that the fireworks are over, it’s time to begin thinking about back-to-school and end-of-summer fun. Here are some content ideas for August.
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Watch This Girl Go
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Go Girl is launching Watch This Girl Go, a new initiative that will combine video interviews, online features, and even offline experiences where ambitious women will give us a behind-the-scenes look into their lives, inspiring each and every one of us to stop apologizing for being confident in our talents and abilities.
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4 Content Tips from the 'Got Milk?' Campaign
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As with all great campaigns, content and storytelling have played a big part in the “Got Milk?” success. Here are 4 things we learned about content from milk.
Read MoreIt's Not about Overcoming Fear...
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It’s not always about overcoming our fear, it’s about pushing through it.
Read MoreContent Ideas for July 2018
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The first Thursday of every month we will be sharing ideas on what you can write about for the next month. Yes, the next month. We believe in keeping you ahead of the curve when it comes to your content efforts, so give yourself a little time to figure out how to incorporate these seasonal content ideas into your overall marketing plans for July.
Read MorePossibility is Everywhere
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Imagine the possible. That was the theme of Generation W several years ago and is a phrase that continues to resonate with us. Possibility is everywhere—we must never stop noticing it.
Read MoreWhen a Brand Becomes a Legacy
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There is so much to learn about brand storytelling by just walking into a Kate Spade store—let alone purchase a product. Here is my own personal tribute to a brand that has been a part of my life for many years and why its storytelling power has turned it into a legacy.
Read MoreA Little Motivation for Your Monday
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A little motivation for your Monday: Ditch the doubters.
Read MoreMy A to Your Q: How Do I Measure Content Marketing ROI?
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Most people know from statistics that content marketing works, but how do you know that YOUR content is working? How do you know for sure that your blog posts, tweets, or newsletters are having a positive impact on your bottom line? Here are some ways to measure the effectiveness of your content.
Read MoreBeing a Trailblazer
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This is my final piece of content--and quite honestly, open "love letter"--to Generation W, a client I have had the honor of working with for the past five years. As I transition into new opportunities, I am unbelievably proud of the work this organization has done (and continues to do) to elevate the voices of women and girls everywhere. And I am unbelievably proud of all the women I know who are the BE that others can SEE.
Read MoreWomen and Movies: What They Like and Don’t Like about Cinema
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Fandango recently surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films. “Contrary to the age-old Hollywood belief, women are not just looking for romance at the cinema. In fact, our survey shows that female moviegoers prefer action movies to romantic comedies as their genre of choice,” says Alicia Malone, author of the new book, Backwards & In Heels: The Past, Present and Future of Women Working in Film.
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