Blog
Talk Content to Me
The blog that spills the tea on content, strategy, and showing up like a boss.
What Confident Brands Do Differently
Confident brands don’t just look polished — they move with purpose. They know who they are, what they stand for, and how to show up consistently. Here’s what the most confident brands do differently (and how you can build that same trust and momentum in your own business).
Before You Plan Next Year: 5 Clarity Questions to Spark Momentum
Before you plan next year, pause for clarity. These five reflection questions will help you uncover what worked, what didn’t, and where to focus your energy for real momentum in 2026—plus two ways to turn insight into action through our Content Strategy Intensive or 1:1 with Patti Minglin.
Stop Chasing Conversion. Start Creating Activation.
At Go Girl Communications, we don’t create “content that converts.” We create content that activates—because activation builds connection, and connection builds trust.
The Cost of Confusion: Why a Clear Brand Strategy Beats More Marketing
When growth stalls, the instinct is often to do more marketing. But without a clear brand strategy, more marketing only creates more confusion—and confusion is costly. In this post, we explore why brand clarity outperforms scattershot tactics and how the right strategy makes every marketing dollar work harder.
Stop Guessing: Use Audience Insights to Plan Your Next 90 Days of Content
Stop guessing what to post next. Learn how to use audience insights—your analytics, feedback, and engagement data—to create a clear 90-day content roadmap that saves time, builds consistency, and connects with your audience.
Perfecting Your Communication Skills for a Busy Season of Connecting
Fall brings a packed calendar of networking events, conferences, and community gatherings. But showing up is only half the story—how you communicate shapes the connections you make. Here are Go Girl’s top dos and don’ts for building stronger, more authentic relationships this season.
5 Signs It’s Time to Reset Your Social Media Strategy
Is your social media strategy working—or just wearing you out? If you’re stuck posting without a plan, seeing flat engagement, or feeling burned out, it might be time for a reset. In this post, we’ll walk through five clear signs that your social media needs a refresh—and how a few simple shifts can help you get back to creating content that connects and drives results.
How to Get the Room Back When You’ve Lost It
Every presenter has felt it—the moment you realize you’ve lost the room. The good news? It’s not the end. With a few simple shifts—asking the right question, changing the format, or acknowledging the energy—you can bring people back and deliver with confidence. Here’s how to get the room back when you’ve lost it.
Why I’m Bringing Back the Weekly Email (and What You Can Expect)
Running a business means there are seasons when client work takes priority over your own marketing. At Go Girl Communications, we hit pause on our weekly emails — not because we didn’t have content to share, but because we wanted to show up with purpose. Here’s what we learned during the break, and what you can expect now that we’re back in your inbox.
What Most People Get Wrong About Social Media Strategy
Think posting every day is a strategy? Think again. Most business owners are wasting time on content that doesn’t convert—and it’s not their fault. This post breaks down the top myths about social media strategy (and what to do instead). Spoiler: You don’t need to be on every platform—you just need a plan.
4 Signs Your Content Strategy Might Be Holding You Back
Is your content strategy working for you—or just filling up your calendar? If you're posting regularly but not seeing results, it might be time for a reset. In this blog, we're breaking down four signs your content strategy could be holding you back—and how to fix it so your content starts doing the heavy lifting.
Launching Something New—Without Waiting for Someday
We’re excited to launch our very first digital course, Social Media for Business: The Ultimate Game Plan. Here’s a behind-the-scenes look at what inspired us to stop waiting and start building—and how you can be first to know when it goes live.
Is Your Website Working Against You?
Your website should be your hardest-working employee—not your most confusing one. If it’s no longer attracting the right people, converting leads, or reflecting your business today, it might be time for a copy refresh. Here are five clear signs your website is due for an update.
Why Your Engagement Is Dropping—and 3 Simple Fixes You Can Make This Week
If your likes are down and your comments are crickets, you’re not alone. Social media engagement has been slipping across the board—but that doesn’t mean you’re stuck. Here are three simple things you can do this week to bring your audience back into the conversation.
Why Posting More Isn’t the Answer
Think posting more is the secret to social media success? Think again. Discover why consistency without strategy can lead to burnout—and what to do instead.
When You’re Not Sure What Content Your Audience Wants
If creating content feels more like guessing than strategy, you’re not alone. Many business owners struggle to figure out what their audience actually wants to hear. In this post, we’re breaking down why that happens, how to shift from guessing to guiding, and what steps you can take to create content that truly connects—across social media, email, and blogs.
Your 3-Step Email Plan
Struggling to stay consistent with email marketing? You’re not alone. This 3-step plan makes it easy to build a schedule that works—no fancy tools or burnout required. If you’re ready to stop ghosting your list and start showing up, this post is your new go-to guide.
Why Isn’t Your Website Converting Visitors Into Leads? (And What to Do About It)
Struggling to turn website visitors into paying clients or inquiries? You're not alone. Many small business owners face the same challenge. In this post, we break down why your website might not be converting—and offer practical, doable fixes to help you turn browsers into buyers.
What to Post on Social Media When You Have No Idea What to Post
Feeling stuck on what to post on social media? You’re not alone. Here’s a simple, stress-free guide for small business owners and entrepreneurs to stay consistent, show up authentically, and connect with your audience—even when inspiration is nowhere to be found.
Is It Time to Fire Yourself From Your Own Marketing?
Feeling burned out by DIY marketing? Learn when to outsource, how to build a strong partnership, and what to do if things start to feel off.