Your 3-Step Email Plan
Email marketing often ends up on the “I’ll get to it eventually” list. Between running your business, posting on social, and remembering to eat lunch, hitting “send” on a regular basis can feel like a stretch.
But here’s the truth: consistency builds trust, drives sales, and keeps your audience engaged (so they don’t forget who you are when they’re ready to buy).
And no, you don’t need a fancy funnel or a team of writers to make it happen. Just this simple, 3-step plan.
Step 1: Pick Your Frequency (and Commit to It)
Weekly? Biweekly? Monthly? It doesn’t matter what schedule you choose—what matters is that it’s realistic.
Go Girl Tip: If you're just getting started, aim for once a month. You can always ramp up later.
The key is to stay consistent so your audience starts to expect and even look forward to hearing from you. (Yes, that’s a thing.)
Step 2: Create a Plug-and-Play Framework
This is where the magic happens. Instead of staring at a blank screen each time, create a repeatable format. Think of it as your “email template for life.”
Here’s a super simple one to try:
Intro: A quick hello or personal note
Value: A tip, insight, or behind-the-scenes look
CTA: What you want your reader to do (book, buy, read, click)
Go Girl Tip: Want to save even more time? Batch 2–3 emails at once and schedule them out.
Step 3: Plan Ahead (So You Don’t Panic Later)
We get it. The weeks fly by, and suddenly it’s been... a while. Avoid the last-minute scramble by using a content calendar—even if it’s just a Google Doc or sticky note with dates.
Pick your send dates for the next 3 months, jot down the topic or offer for each, and you’re officially ahead of the game.
Go Girl Tip: Align your email topics with what’s happening in your business (product launches, events, busy seasons) to keep things relevant and timely.
Final Thought: Progress Over Perfection
If you miss a send date? Don’t ghost your audience. Just pick it back up and keep going. The goal here isn’t perfection—it’s presence.
Because when you show up consistently, your audience starts to trust that you will.
And trust? That’s what drives sales, builds community, and turns followers into fans.
Need help building an email plan that works?
Let’s create a strategy you’ll actually stick to. Reach out to our team at hello@gogirlcommunications.com.