Story First

Notes on story, trust, and why your marketing isn't landing.

Patti Minglin Patti Minglin

When You’re Not Sure What Content Your Audience Wants

If creating content feels more like guessing than strategy, you’re not alone. Many business owners struggle to figure out what their audience actually wants to hear. In this post, we’re breaking down why that happens, how to shift from guessing to guiding, and what steps you can take to create content that truly connects—across social media, email, and blogs.

Read More
Patti Minglin Patti Minglin

Your 3-Step Email Plan

Struggling to stay consistent with email marketing? You’re not alone. This 3-step plan makes it easy to build a schedule that works—no fancy tools or burnout required. If you’re ready to stop ghosting your list and start showing up, this post is your new go-to guide.

Read More
Patti Minglin Patti Minglin

How to Re-Engage Your Email Subscribers

We’ve all been there—building a stellar email list only to watch it slowly disengage over time. It’s like planning a fantastic party, sending out invites, and having everyone ghost you. But fear not! Re-engaging your email subscribers doesn’t require magic, just a clever strategy and a bit of charm. Whether you’re a business owner, entrepreneur, or marketing director, here’s how to get those subscribers back on board; no magic wand is needed.

Read More