Think posting every day is a strategy? Think again. Most business owners are wasting time on content that doesn’t convert—and it’s not their fault. This post breaks down the top myths about social media strategy (and what to do instead). Spoiler: You don’t need to be on every platform—you just need a plan.

We’re excited to launch our very first digital course, Social Media for Business: The Ultimate Game Plan. Here’s a behind-the-scenes look at what inspired us to stop waiting and start building—and how you can be first to know when it goes live.

If your likes are down and your comments are crickets, you’re not alone. Social media engagement has been slipping across the board—but that doesn’t mean you’re stuck. Here are three simple things you can do this week to bring your audience back into the conversation.

Think posting more is the secret to social media success? Think again. Discover why consistency without strategy can lead to burnout—and what to do instead.

Feeling stuck on what to post on social media? You’re not alone. Here’s a simple, stress-free guide for small business owners and entrepreneurs to stay consistent, show up authentically, and connect with your audience—even when inspiration is nowhere to be found.

Wondering how to make the most of social media for your business without overthinking every post? This quick guide outlines the key do’s and don’ts to help you show up with purpose, stay consistent, and connect with your audience in a meaningful way.

Discover best practices for connecting on each social media platform. From LinkedIn to TikTok, learn how to tailor your approach to match each platform’s unique personality and build genuine connections.

How does community engagement set successful brands apart? It’s all about building real connections and encouraging active participation. When you do this, you can turn your followers into loyal fans. Discover how to create valuable content and host interactive events to boost brand loyalty and generate authentic content, giving your marketing strategy a real edge.

Learn how businesses can leverage influencer marketing to boost brand visibility and credibility. Get tips on finding the right influencers, building successful campaigns, and measuring ROI.

During the summer months, there is often a dip in overall social media engagement numbers. But, over the past several weeks, there has been an even more noticeable drop in engagement, specifically on Facebook and Instagram. Why?