What Most People Get Wrong About Social Media Strategy
Let’s start with a little tough love:
Your social media strategy isn’t a strategy if it’s just “post and hope.”
We see it all the time. Smart, savvy business owners show up online consistently, but their content feels more like throwing spaghetti at the wall than a thoughtful plan. And when engagement tanks or follower counts flatline, they assume one of three things:
“Social media just doesn’t work for my industry.”
“I don’t have time to do it right.”
“I need to post more often.”
Let’s break it down—and break those myths.
Myth #1: You Need to Be on Every Platform
No, you really don’t.
What you need is to be where your audience is—and show up with something worth saying.
That means if your dream clients hang out on LinkedIn, your TikTok hustle isn’t doing you any favors. If you’re juggling five platforms with no real results, it’s time to simplify.
Strategy = Focus.
Myth #2: Posting Every Day Is the Key to Growth
Consistency matters—but volume without value is just noise.
Posting daily without purpose doesn’t magically unlock leads. It just burns you out.
A better approach?
Map your content to your goals. What do you want people to do after they see your post? Learn something? Click a link? DM you for more info?
Your content should work for your business, not just fill a feed.
Myth #3: It’s All About the Aesthetics
A polished feed is great. But if your audience doesn’t know:
Who you help
What problem you solve
And why they should trust you…
...then pretty doesn’t matter.
Clarity > Curation.
And let’s be honest: A well-written caption can do more for your bottom line than the fanciest Canva template.
So, What Is a Real Social Media Strategy?
Glad you asked.
An actual strategy:
Aligns with your business goals
Centers your audience’s needs (not your to-do list)
Tells a clear story about who you are and how you help
Includes measurable goals (no more “just trying to get more engagement”)
And yes—this is exactly what we teach inside our signature online course:
Social Media for Business: The Ultimate Game Plan.
Ready to stop winging it and start winning with social?
Join our course and learn how to build a real strategy that drives results.
👉 Sign up now and finally feel in control of your content.