What to Post on Social Media When You Have No Idea What to Post
If you're a small business owner, you've likely found yourself staring at a blinking cursor, thinking: "What am I supposed to post today?"
You're not alone.
Even the most seasoned marketers hit creative walls. The good news? You don't have to wait for a stroke of genius to show up consistently—and effectively—on social media.
Here’s a little roadmap to help you when you're feeling stuck:
1. Start with Your Audience, Not Yourself
Instead of asking, "What do I want to post?" ask, "What would be helpful, inspiring, or interesting to my audience?"
When you shift the focus to them, ideas come more easily. Think about:
A common question your customers ask
A small tip that could make their life easier
A behind-the-scenes peek they might enjoy
2. Pick a Simple Format
You don’t have to reinvent the wheel. Some easy go-to formats include:
A quick tip or how-to
A personal story or lesson learned
A myth or misconception in your industry you can debunk
A favorite quote that ties back to your business values
A “this or that” poll to boost engagement
When in doubt, keep it simple and keep it moving.
3. Remember: Consistency Beats Perfection
It's better to post something valuable (even if it’s not “perfect”) than to disappear for weeks while you brainstorm the “perfect” idea.
Show up, be real, be helpful—that’s what builds trust over time.
4. Save Ideas When They Hit You
Creativity usually shows up when you least expect it.
Keep a running list in your phone notes, planner, or wherever you organize your ideas. That way, the next time you're feeling stuck, you’ve already done the heavy lifting.
5. Post About the Everyday Things
You might think your day-to-day is boring—but to your audience, it's a window into the real, relatable person behind the business.
Ideas could include:
Packing orders
Setting up for an event
Prepping a new product launch
Coffee-fueled brainstorming sessions
Small moments create big connections.
Bottom line?
You don’t need to have a groundbreaking idea to post something meaningful. You just need to show up, share a piece of your world, and stay connected.