Story First
Notes on story, trust, and why your marketing isn't landing.
Do You Need a Rebrand or Just a Retell?
Your marketing may not be the problem. Sometimes the business has simply evolved faster than the story. Here’s how to tell whether you need a full rebrand or just a better retell.
Behind on Your Goals? Check the Message Before the Calendar
The mid-year review you already ran in your head, and the one thing worth checking before you spend the second half just running faster.
You've Tried Everything and Nothing Is Landing
There's a sentence I hear from founders and CMOs at least once a week now, usually about ten minutes into a first conversation. They say it almost apologetically, like it's an admission: "We've tried everything and nothing is working." They have, in fact, tried everything. What they haven't done is the thing that would actually move the needle.
If Your Brand Disappeared for 30 Days, Would Anyone Miss It?
If your brand disappeared for 30 days, would anyone miss it? This thought-provoking question reveals the difference between simply being visible and building a brand people truly connect with—and why showing up isn’t the same as standing out.
How to Clarify Your Brand Message Without Overthinking It
Clarifying your brand doesn’t mean starting from scratch or overthinking every word. Often, it takes a pause, the right questions, and a strategic partner who can help you hear what’s already there. This post breaks down how to clarify your brand message with intention — so showing up feels easier, more confident, and aligned.