Story First

Notes on story, trust, and why your marketing isn't landing.

Patti Minglin Patti Minglin

The Story I Told Myself about Showing Up

For a long time, I thought I had a showing up problem. Turns out I had a clarity problem. Here’s how I figured out the difference — and why it changed everything about how I communicate.

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Patti Minglin Patti Minglin

What Does Your Brand Actually Sound Like?

Your brand is speaking right now — whether you've defined its voice or not. Here's a practical, no-fluff exercise to help you figure out what your brand actually sounds like, put it on paper, and make sure it stays yours.

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Patti Minglin Patti Minglin

If Your Audience Is Confused, They Won’t Convert

If your audience doesn’t clearly understand what you do and who it’s for, they won’t convert. This post explores how confusion creeps in, why clarity builds trust, and how positioning cuts through the noise.

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