The Narrative Gap
Where messaging, marketing, and reality don’t quite line up—and how to fix it.
Valentine’s Day Isn’t About Romance—It’s About Connection (And So Is Marketing)
Valentine’s Day isn’t really about romance—it’s about connection. And the same is true for marketing. The brands that build trust and loyalty aren’t the loudest or flashiest; they’re the ones that make people feel understood, seen, and confident choosing them.