Get clear on what’s changed — and what needs to happen next.
Your business may have grown, shifted or become more complex. But the story you’re telling hasn’t necessarily changed with it.
The Brand Alignment Session is a focused 60-minute working session designed to identify where the business, the story and the marketing have stopped lining up — and what deserves attention first.
For most Go Girl clients, this is where the work begins.
A focused strategic diagnostic.
Before we meet, you’ll complete a short pre-work exercise so we can spend our time on the questions that matter most.
During the session, we’ll look at what has changed in the business, how you’re currently describing it, where the disconnect is showing up and what may be getting in the way.
Afterward, we synthesize what we heard into a written Brand Alignment Guide with our observations, opportunities and recommended next steps.
This isn’t a full strategy engagement. It’s designed to give you clarity quickly — before you invest in solving the wrong problem.
What This Is
A Brand Alignment Session can be especially useful when:
Your business has expanded into new services, audiences or markets.
What you do has become harder to explain than it should be.
Your website or marketing no longer reflects the sophistication of the business.
Leadership, sales and marketing are telling slightly different versions of the story.
You’re preparing for a launch, growth moment or change in direction.
You’re wondering whether you need a rebrand — or simply a better retell.
You want clarity before committing to more marketing.
When This Makes Sense
A written Brand Alignment Guide capturing what we heard and what we see
Clear observations about where the story and business are no longer aligned
Messaging and positioning opportunities
Priorities for what should change — and what doesn’t need to
A recommendation for the right next step
A recording of the session for your team to reference
What You Walk Away With
Outcome:
“We understand what has changed, where the story needs to catch up and what we should do next.”
What Happens Next
The next step depends on what we uncover.
Sometimes, the Brand Alignment Session gives us enough clarity to move directly into Activation.
Other times, it surfaces a larger strategic question — around positioning, audiences, narrative or messaging — that needs more room to solve. That’s when a Strategy Intensive makes sense.
And sometimes, the best next move is yours to make internally.
We’ll tell you what we think the work requires.
Investment
$750
Includes pre-work, the 60-minute working session, your written Brand Alignment Guide and session recording.