Stop Guessing: Use Audience Insights to Plan Your Next 90 Days of Content
If you’ve ever stared at a blinking cursor wondering what to post next, you’re not alone. Too many businesses rely on guesswork when it comes to content creation—and it shows. Random posts, inconsistent messaging, and content that feels more like filler than strategy.
Here’s the good news: you already have the answers you need. They’re tucked inside your audience insights—data and feedback that tell you exactly what your people want to hear from you. When you listen, you stop guessing and start creating a 90-day content plan that connects, converts, and keeps momentum.
Why Audience Insights Matter
Audience insights aren’t just analytics—they’re a roadmap. They reveal:
What resonates: Which posts, emails, or videos spark engagement.
Where people connect: The platforms where your audience is most active.
What they need next: The questions, challenges, or opportunities they’re signaling.
When you build content on this foundation, you shift from “spray and pray” posting to a system where every piece of content has a purpose.
Step 1: Gather the Right Data
Start with the tools you already use:
Social Media Analytics: Look at top-performing posts (reach, saves, shares).
Email Metrics: Pay attention to open rates, clicks, and replies.
Website Behavior: Check Google Analytics for most-visited pages and blog posts.
Direct Feedback: Survey your audience or listen to what they’re asking in sales calls, DMs, or comments.
Step 2: Spot the Patterns
Don’t get lost in the numbers. Look for themes:
Do your “how-to” posts outperform promotional ones?
Does video outperform text?
Which content topics keep popping up as favorites?
This pattern-spotting tells you where to double down and where to let go.
Step 3: Build Your 90-Day Content Plan
Here’s how to turn insights into action:
Choose 3–4 Core Themes based on what’s resonating most.
Map Content Types (blogs, reels, emails, LinkedIn posts) around each theme.
Assign Frequency: Decide how often you’ll post per platform.
Layer in Seasonal Moments: Tie in industry events, holidays, or product launches.
Instead of scrambling, you now have a clear, 90-day content calendar rooted in real data.
Step 4: Test, Track, and Tweak
Insights aren’t a one-and-done deal. Use your 90-day plan as a living document:
Review analytics monthly.
Ask your team (or clients) what’s working.
Adjust content topics and formats for the next quarter.
The cycle of listen → plan → create → refine keeps you ahead of the curve.
From Guessing to Growing
When you let audience insights drive your content strategy, you stop creating in the dark. You stop wasting time. And you start building a system that consistently works for you.
So, here’s your challenge: before your next post, pause and check the data. The answers to your next 90 days of content are already there—you just need to listen.
👉 Want help building your next 90-day content roadmap? That’s our specialty. Book one of our Strategy Sessions and walk away with a personalized 90-day roadmap for your business. Click here to learn more.