Story First

Notes on story, trust, and why your marketing isn't landing.

Patti Minglin Patti Minglin

Is Your Website Working Against You?

Your website should be your hardest-working employee—not your most confusing one. If it’s no longer attracting the right people, converting leads, or reflecting your business today, it might be time for a copy refresh. Here are five clear signs your website is due for an update.

Read More