Story First
Notes on story, trust, and why your marketing isn't landing.
Elevate Your Q2 Content Marketing Strategy
You've navigated the challenges and triumphs of Q1 and now it's time to build on that experience. Drawing on the insights from the past quarter, we're here to guide you through setting robust objectives and crafting a content marketing strategy that's not just effective, but transformative.
Spring Clean Your Content
Spring is in the air, and while you're busy airing out your homes and offices, let's not forget about something equally important - your content! That's right, it's time to dust off those digital shelves and give your content a well-deserved spring clean. Here are some hands-on tips to help you audit and refresh your existing content to keep it blooming with relevance and effectiveness.
Deepening Digital Connections: Making It Real and Relatable
Discover easy and effective ways to deepen your company's digital relationships. From personalizing interactions to engaging on social media, learn how to build meaningful connections in the digital world.
Setting Achievable Content Goals for 2024
As we welcome the new year, it's time to set our sights on crafting a content strategy that is both achievable and effective. The art of setting content goals is not just about dreaming big but also about aligning these dreams with the practical realities of your business and the evolving needs of your audience. Here are some steps to take as you do a little strategic content planning for 2024.
Signs You Might Need to Refresh Your Brand
Brands, just like people, sometimes need a fresh start. The decision to rebrand is not an easy one, but it can be a transformative step toward revitalizing your business. As Go Girl finishes up our own bit of rebranding, here are some signs you might be ready to hit the refresh button too:
Email Marketing 101
Email marketing is a powerful tool that allows businesses to connect with their audience, build relationships, and drive meaningful engagement. If you're new to the world of email marketing, fear not! Let us walk you through the fundamentals of getting started and help you lay a solid foundation for your email marketing success.
Why You Should Care about the Content You Create
Content marketing is the buzzword that dominates today’s marketing landscape and for good reason. A well-planned and executed content marketing strategy can drive customer engagement, improve brand awareness, generate leads, and boost sales. But what exactly is content and how does it work with your overall business and marketing strategies?
Seeing a Sudden Drop in Social Engagement?
During the summer months, there is often a dip in overall social media engagement numbers. But, over the past several weeks, there has been an even more noticeable drop in engagement, specifically on Facebook and Instagram. Why?