If your brand disappeared for 30 days, would anyone miss it? This thought-provoking question reveals the difference between simply being visible and building a brand people truly connect with—and why showing up isn’t the same as standing out.

Brands, just like people, sometimes need a fresh start. The decision to rebrand is not an easy one, but it can be a transformative step toward revitalizing your business. As Go Girl finishes up our own bit of rebranding, here are some signs you might be ready to hit the refresh button too: