Story First
Notes on story, trust, and why your marketing isn't landing.
Why Your Company Needs to Practice “Wintering”
I hate to use the “W” word when we’re just starting November, but… winter is coming — and that’s a good thing. Learn how practicing “wintering” with your content helps your brand pause, reflect, and prepare for its next season of growth without losing momentum.
Before You Plan Next Year: 5 Clarity Questions to Spark Momentum
Before you plan next year, pause for clarity. These five reflection questions will help you uncover what worked, what didn’t, and where to focus your energy for real momentum in 2026—plus two ways to turn insight into action through our Content Strategy Intensive or 1:1 with Patti Minglin.
The Cost of Confusion: Why a Clear Brand Strategy Beats More Marketing
When growth stalls, the instinct is often to do more marketing. But without a clear brand strategy, more marketing only creates more confusion—and confusion is costly. In this post, we explore why brand clarity outperforms scattershot tactics and how the right strategy makes every marketing dollar work harder.
Stop Guessing: Use Audience Insights to Plan Your Next 90 Days of Content
Stop guessing what to post next. Learn how to use audience insights—your analytics, feedback, and engagement data—to create a clear 90-day content roadmap that saves time, builds consistency, and connects with your audience.
What Most People Get Wrong About Social Media Strategy
Think posting every day is a strategy? Think again. Most business owners are wasting time on content that doesn’t convert—and it’s not their fault. This post breaks down the top myths about social media strategy (and what to do instead). Spoiler: You don’t need to be on every platform—you just need a plan.
4 Signs Your Content Strategy Might Be Holding You Back
Is your content strategy working for you—or just filling up your calendar? If you're posting regularly but not seeing results, it might be time for a reset. In this blog, we're breaking down four signs your content strategy could be holding you back—and how to fix it so your content starts doing the heavy lifting.
Why Posting More Isn’t the Answer
Think posting more is the secret to social media success? Think again. Discover why consistency without strategy can lead to burnout—and what to do instead.
When You’re Not Sure What Content Your Audience Wants
If creating content feels more like guessing than strategy, you’re not alone. Many business owners struggle to figure out what their audience actually wants to hear. In this post, we’re breaking down why that happens, how to shift from guessing to guiding, and what steps you can take to create content that truly connects—across social media, email, and blogs.
Your 3-Step Email Plan
Struggling to stay consistent with email marketing? You’re not alone. This 3-step plan makes it easy to build a schedule that works—no fancy tools or burnout required. If you’re ready to stop ghosting your list and start showing up, this post is your new go-to guide.
Unlocking the Secret to Thriving Community Engagement
How does community engagement set successful brands apart? It’s all about building real connections and encouraging active participation. When you do this, you can turn your followers into loyal fans. Discover how to create valuable content and host interactive events to boost brand loyalty and generate authentic content, giving your marketing strategy a real edge.