Content marketing is the buzzword that dominates today’s marketing landscape and for good reason. A well-planned and executed content marketing strategy can drive customer engagement, improve brand awareness, generate leads, and boost sales. But what exactly is content and how does it work with your overall business and marketing strategies?

During the summer months, there is often a dip in overall social media engagement numbers. But, over the past several weeks, there has been an even more noticeable drop in engagement, specifically on Facebook and Instagram. Why?