Story First
Notes on story, trust, and why your marketing isn't landing.
Trying Something New Without Losing Who You Are as a Brand
Creative growth doesn’t have to mean starting over. This post breaks down how brands can evolve with intention—trying new ideas while staying grounded in who they are and what they stand for.
The Hidden Cost of DIY Marketing (and When to Ask for Support)
DIY marketing isn’t a failure—it’s often how brands begin. But over time, doing it all yourself can quietly drain momentum, confidence, and focus. Here’s how to know when support isn’t a luxury—it’s a leadership move.
The Difference Between “Staying in Touch” and Building Real Connection
Showing up consistently matters—but connection is what makes people stay. This post explores the difference between “staying in touch” and building real, trust-based relationships that actually move your brand forward.
How to Clarify Your Brand Message Without Overthinking It
Clarifying your brand doesn’t mean starting from scratch or overthinking every word. Often, it takes a pause, the right questions, and a strategic partner who can help you hear what’s already there. This post breaks down how to clarify your brand message with intention — so showing up feels easier, more confident, and aligned.
How to Set Strategic (Not Just Ambitious) Goals for the Year Ahead
Before you start setting big goals for the new year, pause and ask: What’s actually moving your business forward?
This post breaks down how to set strategic — not just ambitious — goals that help you begin 2026 with clarity, focus, and confidence.
Why Your Company Needs to Practice “Wintering”
I hate to use the “W” word when we’re just starting November, but… winter is coming — and that’s a good thing. Learn how practicing “wintering” with your content helps your brand pause, reflect, and prepare for its next season of growth without losing momentum.
What Confident Brands Do Differently
Confident brands don’t just look polished — they move with purpose. They know who they are, what they stand for, and how to show up consistently. Here’s what the most confident brands do differently (and how you can build that same trust and momentum in your own business).
Before You Plan Next Year: 5 Clarity Questions to Spark Momentum
Before you plan next year, pause for clarity. These five reflection questions will help you uncover what worked, what didn’t, and where to focus your energy for real momentum in 2026—plus two ways to turn insight into action through our Content Strategy Intensive or 1:1 with Patti Minglin.
Stop Chasing Conversion. Start Creating Activation.
At Go Girl Communications, we don’t create “content that converts.” We create content that activates—because activation builds connection, and connection builds trust.
The Cost of Confusion: Why a Clear Brand Strategy Beats More Marketing
When growth stalls, the instinct is often to do more marketing. But without a clear brand strategy, more marketing only creates more confusion—and confusion is costly. In this post, we explore why brand clarity outperforms scattershot tactics and how the right strategy makes every marketing dollar work harder.
Stop Guessing: Use Audience Insights to Plan Your Next 90 Days of Content
Stop guessing what to post next. Learn how to use audience insights—your analytics, feedback, and engagement data—to create a clear 90-day content roadmap that saves time, builds consistency, and connects with your audience.
Perfecting Your Communication Skills for a Busy Season of Connecting
Fall brings a packed calendar of networking events, conferences, and community gatherings. But showing up is only half the story—how you communicate shapes the connections you make. Here are Go Girl’s top dos and don’ts for building stronger, more authentic relationships this season.
5 Signs It’s Time to Reset Your Social Media Strategy
Is your social media strategy working—or just wearing you out? If you’re stuck posting without a plan, seeing flat engagement, or feeling burned out, it might be time for a reset. In this post, we’ll walk through five clear signs that your social media needs a refresh—and how a few simple shifts can help you get back to creating content that connects and drives results.
How to Get the Room Back When You’ve Lost It
Every presenter has felt it—the moment you realize you’ve lost the room. The good news? It’s not the end. With a few simple shifts—asking the right question, changing the format, or acknowledging the energy—you can bring people back and deliver with confidence. Here’s how to get the room back when you’ve lost it.
Why I’m Bringing Back the Weekly Email (and What You Can Expect)
Running a business means there are seasons when client work takes priority over your own marketing. At Go Girl Communications, we hit pause on our weekly emails — not because we didn’t have content to share, but because we wanted to show up with purpose. Here’s what we learned during the break, and what you can expect now that we’re back in your inbox.
What Most People Get Wrong About Social Media Strategy
Think posting every day is a strategy? Think again. Most business owners are wasting time on content that doesn’t convert—and it’s not their fault. This post breaks down the top myths about social media strategy (and what to do instead). Spoiler: You don’t need to be on every platform—you just need a plan.
4 Signs Your Content Strategy Might Be Holding You Back
Is your content strategy working for you—or just filling up your calendar? If you're posting regularly but not seeing results, it might be time for a reset. In this blog, we're breaking down four signs your content strategy could be holding you back—and how to fix it so your content starts doing the heavy lifting.
Launching Something New—Without Waiting for Someday
We’re excited to launch our very first digital course, Social Media for Business: The Ultimate Game Plan. Here’s a behind-the-scenes look at what inspired us to stop waiting and start building—and how you can be first to know when it goes live.
Is Your Website Working Against You?
Your website should be your hardest-working employee—not your most confusing one. If it’s no longer attracting the right people, converting leads, or reflecting your business today, it might be time for a copy refresh. Here are five clear signs your website is due for an update.
Why Your Engagement Is Dropping—and 3 Simple Fixes You Can Make This Week
If your likes are down and your comments are crickets, you’re not alone. Social media engagement has been slipping across the board—but that doesn’t mean you’re stuck. Here are three simple things you can do this week to bring your audience back into the conversation.